1 thought on “Chinese jewelry trend trend”

  1. Renjin
    Jewelry jewelry is different from fashion, and will not be launched in new trends every season. Global jewelry trend. As a latecomer in the field of international jewelry, China will inevitably be affected by global trends, but it will also show some popular trends in the local area.
    1. Industry maturity -the segmentation of jewelry and jewelry gradually became clear
    The high -speed development of the Chinese economy allowed us to take a few decades of Western countries for hundreds of years. In this process, with the increase of wealth, people's understanding of jewelry knowledge has gradually deepened. Regardless of whether it is a newly richer new class or ordinary people, they have the consciousness of adding some "soft" to themselves. Regardless of its purpose, it is more focused on collecting investment or daily wear, which has become a symbol of display taste or fashion. The market is also gradually divided into two systems: jewelry and jewelry. No matter from the perspective of materials, prices, or business promotion models, there is a big difference. Jewelry usually refers to the larger granular gemstone, which is rare and precious, so the price is quite expensive. Usually, the auction collection system is generally followed. Even if it is operated, it is a family business. Like Harry Winston is a typical example. It currently has only two stores in China. Jewelry is different. It can be a product that can be consumed by precious metals and small granules, semi -gems, and ordinary people. Although the price is divided into high, low, and low -end, it is basically that most people can consume. They pay attention to color styles and matching. They are usually combined with self -employment, chain, and franchise in terms of operation. the main form. Like the Cartier and Tiffany we see every day, the brands such as Chow Tai Fook and Liufu in Hong Kong belong to this model.
    The sapphire (422CT)
    2. Diverse color -the color of precious metals and gem varieties gradually enriched
    The golden age of China's "yellow" in the 1980s gradually increased platinum, platinum, and platinum, Precious metals of different categories such as K-GOLD. The gemstones have also changed from Shandong Lan Treasure in the 1980s to emerald diamonds that began in 2000, and then to large granular stones popular in 2008 and today's small granules. In the past, the color rules were no longer suitable for mixing and matching the color gems in today's jewelry. Now the designer uses a more free color turntable to break the rules of color prediction. Various colors appear on the small jewelry, but it can present it, but it can present it, but it can present it, but it can present it, but it can present it, but it can present it, but it can present it. Perfect and harmonious visual aesthetics also make it easier for those who wear them to match with multi -color clothing. Yellow, purple, blue, and green. These collisions are brilliant but beautiful. There is no doubt. It has become today's fashion.
    2012 Mid -National Jewelry and Jade Shou Jiejian
    3. Volkswagen personalization -the inevitable pursuit of personality becomes the popularity of jewelry. The custom concept is actually derived from the "coreure" in the field of clothing. Chinese people who are accustomed to industrialized products, with the improvement of living standards and aesthetic self -confidence, are more eager to express emotions, show personality and taste through unique design. No matter which class of Chinese people are, there is a need for personalized custom jewelry. The wealthy businessman has a lot of money, you can customize millions of precious jewelry, wear it when attending a luxury banquet, or let those popular stars wear it, and win the smiling smile. A certain quality level of mid -range goods, pursuing unique design and sophisticated workmanship, occupy the largest share in the jewelry customization market; college students who just graduated will also customize a silver jewelry for the beloved, engraved the other party's name or other other names or other other The meaningful commemorative logo is the most treasured baby for young people. It expresses more sincere feelings than those tens of millions of jewelry.
    A high -level customized works
    4. The meaning of the meaning -the concept of Western jewelry is gradually integrated into Oriental Culture
    China is an ancient country with 5,000 years of civilization. Those who have spread to the world are still breeding in China, and they have branded many Chinese elements. The improvement of the national strength and the prosperity of the market made us see that almost all international first -line big names are doing jewelry design related to dragons. The simple geometric splicing jewelry in the West has gradually incorporated the oriental culture.
    2012 China Jewelery and Jade Shou Jiejian Yearbook

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