3 thoughts on “For market or planning, want to find some gifts for gifts?”
Melvin
I suggest that it is better to make a longitudinal combination. For example, you are doing the medical beauty industry, so your customers are biased towards women. What is the consumer demand for women? As a result, other industries, like hairdressers, united with hairdressing shops to bring them with customer traffic. They provide preferential solutions, printed exquisite cards, and can try it for free for the first time. In this way, you do n’t need to spend money. Methods. In contrast, you can think about it in the industry, and then make a plan to lock customers, so that their consumption will become fixed, and you will win long -term behavior.
1. The choice should be closely related to your own restaurant. For example, you can make the beer of your restaurant into a small hanging decoration, and make the beautiful scenery in the restaurant into a small calendar. In short Value, when you see this gift, you can think of this restaurant. 2. Gifts must be grade. If you do n’t send it, you do n’t hesitate to get money. Do n’t hesitate to get money. Do n’t use some cheap products at a time. It ’s better not to send it. Of course, the packaging of gifts should also be noted that exquisite packaging can easily cause consumers' favor = 3. Gift gifts make consumers easy to get. To give gifts to gifts is a sincere gift, do not make any voice, so it is easy to lose integrity, so that consumers are disgusted = gifts can be divided into one, two or three different awards, so that consumers can be achieved through the amount of consumption. The economic growth of the restaurant has made consumers benefit
Although ITOP is professional for activities and markets, is it or all gifts within 100 yuan in the medical beauty industry? I suggest you look at the following creative shows for you: 100: books, related medical beauty conservation gifts, and purchasing single consumer cards below 1, holiday: Around the festival Commemorative day planning activities. This content of these planning contents must be correlated without exception. For example, Teacher's Day, for female teachers to conduct activities, and take hot spots. Most activities are targeted at girls, and there are many boys, such as acne. The positioning of the crowd must be clear and clear, and you must not be more greedy, otherwise your correlation will be weak, and the content of the event is not stained with the festival. 2, seasons: surround and holiday planning activities. . For example, the weather is warmer in spring, the hair removal festival or hair removal month, hydration in winter, skin care in summer, and slightly tidy autumn. These are drainage projects, not profitable projects. You can introduce customers through these activities. These light medicine and beauty projects are increasingly required to be exquisite, and the service is in place. Even if the price is low, you must make this service. The activity itself cannot produce great results. What you want is the first service to pass the level, and customers are here to experience it. You are also very clear about this. 3, event: doing activities around the event hotspot. For example, students in the summer vacation, graduation season, and Spring Festival holiday. These are hot spots. Some festivals are not hot spots and are fried alive. But some hotspots are not festivals, you have to pay attention. There are also some specific events, such as what favorable policies are introducing or harshly cracking down on illegal medical care. These can be cooperated with it, such as authentic hyaluronic acid free injection fees, support for inspection, etc. These can allow customers to remember you. There are two principles: first, the response should be fast. The planning team must respond quickly, with a keen sense of smell and empowerment. Don't wait to get cold before you know. Second, there must be a bottom line. Don't consume the pain points of others. 4, crowd: activities around specific people. The media diversified in the Internet era and crowd segmented. The so -called specific population is: after the crowd segmentation, the selected part of the target customers have their own consumption characteristics and shopping channels. For example, female anchors, post -00s, Internet celebrities. I went to Guangzhou a few days ago, where the owner of a hospital told me that after 00, it has become the main consumer group, and it will be 100,000. It is not ambiguous. For institutions, cultivating customers is actually better to pick up cashful customers. Their consumption does not require others to train. Needless to say, she will spend. 5, character: doing activities around special characters. The a few years ago, a hospital in Northeast China made a show, called "Dean Shooting You for Plastic Surgery". This is a promotional activity around the dean himself. The most commonly used hospitals are doctors doing activities, especially experts, patrols, limited time special offers, limited places, etc., because the time experts leave. There are also activities around celebrities and celebrities, such as fan meetings, signatures, and group photos. These are the contents of the activity, and then cooperate with some preferential policy drainage. Special groups refer to people with a certain influence or activity value of the characters, and packaged the design director and outlets of the group. 6, product: planning activities around special products. . For example, Joyadon was listed. At that time, many hospitals were speculating with Joeyon. Regardless of whether the customer was acceptable, you could use its hotspots and the quality of the drying institution. After all, it was a tall product. This is a high product. It belongs to the Internet thinking. You can also pack various surgical items, just like people are going to wear clothes. There is a hospital, they are not packaged products, they are presented original. As a result, you see that their projects are scary, such as knife -cut eyelids, line carving, prosthetic chin, and prosthetic breast augmentation. a feeling of. Sometimes watching these is very anxious, because it is not much differentiated with other hospital projects and can't remember. The so -called planning around the product activities refers to the value you want to shape the value of the product, let your surgical project packaging value, let customers remember the names, advantages, effects, and some activities of these products policy. The main thing is differentiation, you have to distinguish between other institutions. Just like everyone likes to eat noodles, Wuhan hot noodles, Shanxi knife noodles, Qishan zongzi noodles, and Lanzhou ramen. You have to have the same place where others know that you are different from others. The same is true for clothes. What are you afraid of choosing clothes? Hit your shirt with others. Therefore, to do activities around the project packaging, it is mainly to take a differentiated route. 7, channel: Main activities around a channel. This channels do not mean medical beauty channels, but various customer acquisition channels, including traditional advertising, Baidu New Media, and self -media to do activities around a theme. A customer of a customer was the Internet celebrity of Xiaohongshu. She shared the case after finishing the operation. As a result, after watching her, she gave them dozens of people to their hospitals. Therefore, planning can also consider countermeasures around this.
I suggest that it is better to make a longitudinal combination. For example, you are doing the medical beauty industry, so your customers are biased towards women. What is the consumer demand for women? As a result, other industries, like hairdressers, united with hairdressing shops to bring them with customer traffic. They provide preferential solutions, printed exquisite cards, and can try it for free for the first time. In this way, you do n’t need to spend money. Methods. In contrast, you can think about it in the industry, and then make a plan to lock customers, so that their consumption will become fixed, and you will win long -term behavior.
1. The choice should be closely related to your own restaurant. For example, you can make the beer of your restaurant into a small hanging decoration, and make the beautiful scenery in the restaurant into a small calendar. In short Value, when you see this gift, you can think of this restaurant.
2. Gifts must be grade. If you do n’t send it, you do n’t hesitate to get money. Do n’t hesitate to get money. Do n’t use some cheap products at a time. It ’s better not to send it. Of course, the packaging of gifts should also be noted that exquisite packaging can easily cause consumers' favor =
3. Gift gifts make consumers easy to get. To give gifts to gifts is a sincere gift, do not make any voice, so it is easy to lose integrity, so that consumers are disgusted = gifts can be divided into one, two or three different awards, so that consumers can be achieved through the amount of consumption. The economic growth of the restaurant has made consumers benefit
Although ITOP is professional for activities and markets, is it or all gifts within 100 yuan in the medical beauty industry? I suggest you look at the following creative shows for you:
100:
books, related medical beauty conservation gifts, and purchasing single consumer cards below
1, holiday: Around the festival Commemorative day planning activities.
This content of these planning contents must be correlated without exception. For example, Teacher's Day, for female teachers to conduct activities, and take hot spots. Most activities are targeted at girls, and there are many boys, such as acne. The positioning of the crowd must be clear and clear, and you must not be more greedy, otherwise your correlation will be weak, and the content of the event is not stained with the festival.
2, seasons: surround and holiday planning activities.
. For example, the weather is warmer in spring, the hair removal festival or hair removal month, hydration in winter, skin care in summer, and slightly tidy autumn. These are drainage projects, not profitable projects. You can introduce customers through these activities. These light medicine and beauty projects are increasingly required to be exquisite, and the service is in place. Even if the price is low, you must make this service. The activity itself cannot produce great results. What you want is the first service to pass the level, and customers are here to experience it. You are also very clear about this.
3, event: doing activities around the event hotspot.
For example, students in the summer vacation, graduation season, and Spring Festival holiday. These are hot spots. Some festivals are not hot spots and are fried alive. But some hotspots are not festivals, you have to pay attention. There are also some specific events, such as what favorable policies are introducing or harshly cracking down on illegal medical care. These can be cooperated with it, such as authentic hyaluronic acid free injection fees, support for inspection, etc. These can allow customers to remember you. There are two principles: first, the response should be fast. The planning team must respond quickly, with a keen sense of smell and empowerment. Don't wait to get cold before you know. Second, there must be a bottom line. Don't consume the pain points of others.
4, crowd: activities around specific people.
The media diversified in the Internet era and crowd segmented. The so -called specific population is: after the crowd segmentation, the selected part of the target customers have their own consumption characteristics and shopping channels. For example, female anchors, post -00s, Internet celebrities. I went to Guangzhou a few days ago, where the owner of a hospital told me that after 00, it has become the main consumer group, and it will be 100,000. It is not ambiguous. For institutions, cultivating customers is actually better to pick up cashful customers. Their consumption does not require others to train. Needless to say, she will spend.
5, character: doing activities around special characters.
The a few years ago, a hospital in Northeast China made a show, called "Dean Shooting You for Plastic Surgery". This is a promotional activity around the dean himself. The most commonly used hospitals are doctors doing activities, especially experts, patrols, limited time special offers, limited places, etc., because the time experts leave. There are also activities around celebrities and celebrities, such as fan meetings, signatures, and group photos. These are the contents of the activity, and then cooperate with some preferential policy drainage. Special groups refer to people with a certain influence or activity value of the characters, and packaged the design director and outlets of the group.
6, product: planning activities around special products.
. For example, Joyadon was listed. At that time, many hospitals were speculating with Joeyon. Regardless of whether the customer was acceptable, you could use its hotspots and the quality of the drying institution. After all, it was a tall product. This is a high product. It belongs to the Internet thinking. You can also pack various surgical items, just like people are going to wear clothes. There is a hospital, they are not packaged products, they are presented original. As a result, you see that their projects are scary, such as knife -cut eyelids, line carving, prosthetic chin, and prosthetic breast augmentation. a feeling of. Sometimes watching these is very anxious, because it is not much differentiated with other hospital projects and can't remember.
The so -called planning around the product activities refers to the value you want to shape the value of the product, let your surgical project packaging value, let customers remember the names, advantages, effects, and some activities of these products policy. The main thing is differentiation, you have to distinguish between other institutions. Just like everyone likes to eat noodles, Wuhan hot noodles, Shanxi knife noodles, Qishan zongzi noodles, and Lanzhou ramen. You have to have the same place where others know that you are different from others. The same is true for clothes. What are you afraid of choosing clothes? Hit your shirt with others. Therefore, to do activities around the project packaging, it is mainly to take a differentiated route.
7, channel: Main activities around a channel.
This channels do not mean medical beauty channels, but various customer acquisition channels, including traditional advertising, Baidu New Media, and self -media to do activities around a theme. A customer of a customer was the Internet celebrity of Xiaohongshu. She shared the case after finishing the operation. As a result, after watching her, she gave them dozens of people to their hospitals. Therefore, planning can also consider countermeasures around this.