jewelry boxes wholesale ireland How to do a good job in Internet activities

abacus wholesale jewelry As an operator, the event planning and operation operations are always followed. Today I will talk to you how to operate a complete event. There are more than 5,000 words in the article, slowly taste.

In first, please think about these problems:

1. Why do you want to do activities? What are the purpose of doing activities (benefits)?
The activities are nothing more than wanting to quickly improve the operating indicators in the short term. It can be simply summarized as: ① attract new potential users; ② active inherent users; ③ increase product sales and increase conversion rate; ④ increase or shape brand image.

2. What are the types of activity? What are the ways of presentation (online and offline)?
Puki to start thinking about the specific presentation of the activity after determining the purpose and goals of the activity.

Then purpose and goals from the goals and goals are still different from the two in actual activity operations. We often plan a activity or a series of activities for a certain purpose; after this idea, then we must think about the goals, time, form, promotion channels of promotion and publicity through the goal, etc. Digitization.

. For example, an app operator must design activities to "pull new". After clarifying the purpose of "new", the goal of the event is "50,000 new users". "One new user" is the purpose of the event operation, which is KPI. Pay attention here, an excellent operator should not only stare at the KPI of the event, but should think from the overall thinking of product operation. You must have many ways to achieve this KPI. "New users" can also achieve a solution that activates existing users and is even conducive to product and brand image shapes.

Is what are the forms of activity after clearing the purpose and goals of the activity?
Frequently activity forms:
(1) Voting (the best popular singer of Miguhui Digital League to vote on Weibo, half -acquaintance crowdfunding)

( 2) Subsidies (Meituan, Hungry? Manchu)

(3) Lucky lottery (Double Eleven's major shop collectors participating in the draw)

n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n R n (4) Interaction (Topic Interaction:#Jiangxi Yichun construction site collapsed#, a magnitude 6.7 earthquake in Akotao County, Xinjiang; live broadcast interaction: Liu Qiangdong live broadcast)
(5) Game Cats, brushing the character label of the circle of friends, brushing QQ space "suitable for arms", etc.)

3. What are the complete activities including? What is the core of the entire event operation?
(1) A complete online activity operation link roughly includes:
determining the purpose → event planning → event development → promotional preheating → online promotion → data monitoring → announcement results → review summary summary
Therefore, there are many factors that affect the final effect of a activity, but the following four points are the key core points of the entire event operation link:
A activity and goals of the activity;
A activity data Monitoring and analysis;
C's predictions and plans for activity risks;
D's resumption and summary of the activity process.

The specific steps of online activities:

1. Determine the purpose of the activity and theme
n
Why do you want to do it Activity? What is the purpose? Before starting the planning activity, you must think about this. The purpose of the activity is like the steering wheel and the rudder of the ship. Only when the purpose of the activity is clear, it will not deviate from the main line and the original intention during the operation of the event. In order to successfully reach the destination.

Is After the purpose of the activity is determined, it is best to convert the purpose of the activity into a goal, and the purpose of the purpose of the upcoming purpose into a specific KPI. This has been mentioned in the previous point that it will not be detailed.

It the theme of an event. To put it plainly, it is the gimmick of the event. The theme is to achieve your activity goals to formulate it, so the theme of the event must be attractive enough. The determination of themes provides a specific and strong point of focus on the promotion of post -event promotion. Users can also establish a preliminary impression of the products to be promoted by the theme of the event as soon as possible!

. For example, the "Netease Weiyang Black Pork", which is relatively hot these days, is a Netease to promote its cross -border work- "Do not get an injection or take medicine to squat to the toilet Pig "Publicity theme. In Chinese history, none of the pig farms have received so much attention, and no pork brand has received so much attention before it was launched.

The newly opened Wuzhen World Internet Conference. As the cross -border work of Internet companies, Netease Weiyang debuted for the first time. Coupled with Lenovo President Yang Yuanqing and other big brothers also endorsed "I can prove that Ding Lei's pork is really delicious." It can be said that gimmicks are full.
The case analysis: If the advertising auction of PAPI sauce in April this year is "the first auction of the new media", then Netease Weiyang Black Pork can be called "the first auction of Internet agriculture." The auction of Netease Black Pork: ① There are enough gimmicks for Internet companies cross -border pigs, and the outside world has very high curiosity and expectations for NetEase pork. ② Consumption is continuously upgraded, Chinese users have higher demand for safe and delicious products, and NetEase Weiyang is in line with their expectations. ③ After the Wuzhen World Internet Conference, the Internet leaders endorsed with Weiyang Pork.

2. Activity target user analysis and determination

It is what the user is developed by this activity to play and what characteristics they have. The characteristics of determining the target user of the activity are mainly to guide the selection of preheating channels to guide post -stage activities, because the portraits of users of different channel platforms are different. Only the channels that choose the portrait of the active target user and the user portrait of a platform can achieve good publicity. Preheating and building a potential effect.

3. Determination of the activity time

The time nodes are not only very favorable for activities to publicize, but also often become a reason for activities. Traditional offline activities like to choose store celebrations, holidays, and seasons to carry out seasons; and mobile Internet advantages have given more gameplay and options for online activities. If you choose hotspots to do activities, the material of the activity must be consistent with hot events to achieve more effort.

It certain time nodes should avoid as much as possible. For example, Tmall Double Eleven and Jingdong 6.18. In the past two days, everyone is busy shopping without time and no energy to pay attention to other non -related activities except for most of their daily work.

The labels have its own alone on different holidays. Such as Valentine's Day roses, chocolates, confession, dating, etc.; Red envelopes, Spring Festival, gifts, blind date, etc. of the Spring Festival; Tourism, reading books, etc. of the National Day
4. R nThe determines the purpose, goals, themes, users, and time of the activity of the activity. Interactive and how users participate in your activities. This step is the key step, which will directly affect the number of participants, thereby affecting the final effect of the event.

The guidelines for the interactive mode and rules:
① The process is simple and less thought
many times when the activity plan is not noticed, it will fall into self -thinking, which stems from its own products Too much familiarity makes all actions take it for granted, so as to ignore the psychology of the first participant in an event. Personal thinking and strange circles are difficult to jump out, so often communicate with you during the design of activity, and consider problems from the perspective of a small white user.

The activity process should be able to participate in the game without thinking or through simple thinking, and participate in the process simplified. If you can scan the code, you will not allow the user to search for the public account on WeChat, and click on it; those who can give it directly will not allow users to share the links and send screenshots; information. The number of users from seeing activities to completing activities is like a funnel. Each step is decreasing. In order to avoid user loss, it is very important to simplify the participation steps!

② Funny and fun micro -innovation
The activity itself is an interesting reason to give users a good reason to stimulate users to participate and share favorable factors. Grasp the interests of users to meet the individual needs of different users, and to meet the vanity of users.

It often, it is difficult for operators to design a brand new activity, so most of the event planning is based on successful activities. Micro -innovation refers to the previous successful activity model and seek partial changes. The change here can be the theme, the rules of participation, or the participation platform, etc., but the main mode of the event is basically the same, as the following two activities. rnrnrn案例分析：a性格主题的话题性较强，话题和每个人都有关；b满足不同用户的个性化需求，每张图片都不一样，给用户一There is a sense of exclusive to make users easy to share. The C language is easy and fun, and the label derogation is better. The praise on the label and the self -black words are better. The label is mainly prizes, supplemented by self -black. D participation is low, the gameplay is simple, and the path is short.

③ The user is profitable
rewards can be physical or coupons, virtual currencies, props, titles, etc. If it is a real thing, buy it and take a photo to put it on the most conspicuous place on the event page. Many times, although users know that the winning rate is very low, even if participation does not necessarily win the prize, they will recognize this activity from the bottom of their hearts to see the physical photos of the prizes and cater to the user's love for greedy and cheap.

④ borrowing (holidays, hot events)
has a "psychological evolution" effect in psychology. The operator should seize the current hot news events and hotspots in the planning activity in a timely manner Characters, combined with their own activities, come out of the trend and achieve the purpose of spreading.

a Tips on holidays:
▶ Predictive prediction on holidays, prepare for preheating and online preparation in advance;
▶ Deep mining activities with the most in line with the holidays, let the two of the two make the two of them, so that the two Organic combination;
▶ Good to use festival characteristics to lock accurate activity groups to effectively borrow;
▶ Sort out a holiday schedule, including holiday labels and classic cases.

b hot event skills:
The hot event often occurs suddenly and unpredictable. Of course, there are some events predicted (US presidential election, iPhone7s release, Olympic Games, World Cup, etc.). Taking advantage of the same holidays when doing activities.
This non -predictable hotspot borrowing skills:
▶ Pay close attention to hotspots and plan the corresponding time;
▶ Activity operation is simple, interesting and fun, high connection; Avoid negative hotspots.

What sparks will it collide when the event planning is encountered?
Case analysis: Alipay collection activities, A huge amount of 215 million cash red envelopes meets the user's profit -seeking psychology. Raiders, give users enough time to participate in collecting; E -episode blessing activities have a competitive and challenging psychology of users to compare and show off; D's entire collection of blessings uses the gimmicks of the Spring Festival, Spring Festival Gala, and blessing. Festive psychology.

5. Activity development, test

Cope operating personnel must also follow up in the process of designer design activity and development personnel. Optimize activities, after the activity is completed, the test must be tested and confirmed.

6. Activity promotion, warm -up, potential

The preheating momentum before the activity is needed, not only the information and informing role of transmitting activities, but also decide to determine Whether it can attract the explosion point in advance can convey the direct interest points of the activity, make the explosive point be excavated in advance, and consciously become a topic of spreading, just like the Alipay collection of Alipay collectives mentioned earlier. The operator can also follow the effect of the preheating effect estimation activity. Why should it be mentioned after the effect of the event is estimated.
For example, the operator should plan a online sharing event. You can use posters and articles to inform the audience one week in advance one week in advance, which day will be launched. Whether the activity information can be passed on to the target population accurately and timely, informing the first condition of all activities, the preheating can achieve the role of informing. So the preheating before the event is essential.

7. Prediction and plan of activity risk

The risks and solutions that may occur in the event:
a activity appears bugs,
Plan: Quickly and with Developers are solved together.
b activities that are not in place leads to the flat effect of the activity.
Igly: Increase the channels for promotion of the event, select the channels with greater traffic; replace the promotional copy of the event.
c Activity prizes are not much tempting, users do not buy it,
Plan: Replace the event prizes; modify the prize mechanism in the event to increase the number of prizes.
D user cheating, small brush data, water injection
Scheme: Modify the rules of activity to limit the trumpet; real -time monitoring activity data, seizes the suspected cheating account.
em activities are unclear, and problems such as induction sharing or attention are available in activities
Igly: adjust the activity participation mechanism; prepare more account numbers and domain names.

8. Activity launch, data monitoring

Activity is a means of short -term stimulation operation indicators. As an activity operator, you can only understand the active data to understand the event. What happened in the process, and the operator also needs to understand the information reflected by the data.

If the effect of the activity, the operators can find problems in the activity through interpretation of real -time data of the activity, and make timely adjustments and optimizations to make the activity return to the expected effect.

9. The announcement of the results of the event

This results are very necessary to be released in time and transparently. You can also accumulate reputation for the next activity, because this can make users participating in the event realize that the activities planned by ×× company may indeed get prizes, but they are not in the middle.

. The information of the winning users can be as detailed as possible (user ID, score, ranking, corresponding prizes, etc.), indicating that the event party does have the winning users selected according to the rules of the event. No greasy, enhance the brand image.

10. Activity review summary

The activity summary without re -examination, the activity will only be worse and worse. Only by carefully sorting, analyzing, and summary of the entire process of the activity, it will condense into your experience, not just experience.

This summary can help you find the shortcomings of the event itself: Is the goal of the activity completed and what is the completion? Is the user interaction not smooth enough during the activity, where can it be optimized? What are the emergencies and these emergencies? The reason for the fluctuation of the activity data? It also analyzes the cause of data fluctuations in detail, and divides the primary and secondary causes and external causes.

This summary can help you understand whether there are competitors to copy activities in the event. If you have a copy, you can set some technical barrier to increase the difficulty of replication when you do the next event. For example, on the day of the popularity of character labels, many versions appeared in the circle of friends.

This summary can also help you collect user preferences (feedback on user opinions during the event) and screen out high -quality channels to facilitate the selection of promotional channels for the next event.

gold plated jewelry wholesale india Event operation requires sufficient activity operation experience and a lot of activities. It is recommended to disassemble more activities, especially the activities of the circle of friends, dismantle step by step, and then find the reason for setting up the activity link. Practice, more re -inventory. Without him, only handsome!

mediterranean jewelry wholesale First: It is necessary to have innovative kernel as the driving force for the advancement of the enterprise
The importance of innovation is well known. If you want to obtain long -term vitality, you can walk at the forefront. This is indispensable. Looking at the Internet technology companies in the world, such as Google, Microsoft, Tencent, Uber, etc., behind them are all creative teams.
behind the innovation is the person, and people are the most basic unit of society. So how can I be innovative? Let's take it for example, or take Uber as an example, because it does do very well!
uber is a company? Maybe many people think it is not a taxi taxi. Software? If you think so, you can only show that you see it just surface. It is not just a taxi software, but also a social lifestyle.
It, let's think about who is defeated by the current radio and radio. Before the driver was listening to the broadcast while driving on the road. Now I listen to less, why are you going? I must think about picking up the order. Listen to Didi, Express, Uber, these taxi software sending requests. need. rn在其中UBER又是做的最好的，它是直接连接了人与人之间的关系，不仅让你可以打到车，还能让你觉得体验很爽，哈哈!据说，还Many drivers are Gao Fushuai, and the fare is relatively cheap. These are attractive enough!
This cut in with special cars to build and operate strong communities. Then use the community as a powerful market forces to dominate and affect the supply chain that affects upstream. This is an innovation.
: The planning and construction of content is very important.
The social media marketing is widely used. No matter what method you use to promote, it is inseparable from content, and the content is also It is for others. In the planning of the content, the author can be divided into 3 parts, original, pseudo -original, and hot spots.
The original writing is written by yourself. It is best to understand your users before writing. What is the most concerned about what kind of problems can be written. Or write some high -quality content that helps users, valuable.
M pseudo -original creation? That is to find some high -quality articles on the Internet and make some editors and modifications by yourself. The probably meaning of it does not change, but it is just a way of expression. After you change, go to the search engine to search again. If you can't find it, this is the pseudo -original innovation I understand. Finally, we must pay attention to the source of the article to maintain the respect of the original author and the protection of the plate.
It, WeChat is very hot now, mainly based on the two major groups of 80 and 90s, and become the backbone of social media advancement. What do they generally like to see? Where can we dig out related hotspots? ? I believe that there are 3 channels for you to refer to it:
1.
can refer to the Baidu search Fengyun list, which contains some of the information that netizens are most concerned about, especially, especially, especially, are especially, especially, especially, especially, especially, especially, especially, especially, especially, especially, especially, especially, it is, especially, especially, especially, especially, especially, it is, especially, especially, especially, especially, it is, especially, especially, especially, especially, it is, especially, especially, especially, especially, it is, especially, especially, especially, especially, it is, especially, especially, especially, especially, especially Some news events, characters and the like, sometimes you can see if your products can be fitted in to borrow.
2.
This can pay attention to the popular topic of Weibo. Weibo is an open media that can spread both brands or public relations. People who are often paying attention should find that the top three in the top three topics are related to some entertainment, indicating that these people who are active on Weibo prefer to talk about entertainment gossip -related information to satisfy their curiosity. It is also one of the selling points of advertising in hot topics.
3.
Sogou WeChat. This is the hottest article in WeChat. If you make WeChat, it must be paid attention to. In terms of content, you can refer to and borrow it. Essence
Third: If you want to do Internet marketing, you have to become a user first
Whether it is selling products, advertising or selling services, the last object is people. Doing the primary work of marketing or promotion, you can ask yourself a few questions before doing: who is my users? Where are they active on the Internet? How do I find them? How do I express them online? What do you want to sell? How to do a good job of interaction? And so on.
How to understand these problems? In fact, it is not difficult, that is, at the beginning, you must be a user yourself, and you can think about the problem from the perspective of the user. To help customers solve actual problems, this is more testing the insight and sensitivity of user psychology. Like domestic Haidilao and Uber, they do well in this regard, especially in terms of service, very humane.
The reference answers you look for