Soft Beverage Industry China Market Sales Data

In 2009, affected by financial issues, the real economy of the United States may show weakness in 2009. The issue of employment and income growth will be further developed, and the demand for the US market will be further weakened. Affected by US financial issues and economic issues, the EU and Japan's economy is expected to show weakness, and it may be preceded by the United States. Affected by this, the international market demand will also weaken further. From the perspective of domestic, affected by the global financial crisis, my country's economic slowdown in 2009 has become a foregone conclusion. The Chinese government has regarded "8%to 9%" as the target of economic growth in 2009, and the economic situation in 2009 will be severe. Affected by factors such as rising price of production materials, increasing labor wages, increasing financing difficulties and increasing financing costs, increasing energy conservation and controlling pollution emissions, the increase in production costs of enterprises has increased significantly. On the other hand, as the overall demand increases, market competition becomes more and more intense, and there is limited space for enterprises to increase product sales price transfer costs. The decrease in corporate profits and increasing operational difficulties may affect the investment capacity of the enterprise, which will affect the growth of enterprise investment. However, the difficulty of the international financial crisis to the Chinese beverage industry is short. In 2009, under the policy of stimulating domestic demand and driving rural consumption, the domestic consumer market is worth looking forward to. It is estimated that it will improve in the second half of 2009. In China with a population of 1.3 billion and a world economy with a population of 1.3 billion yuan, the development prospects and investment value of the beverage industry should be more optimistic. From the perspective of beverage consumption, the per capita drink consumption of urban and rural residents is still very low, and the consumption potential of the beverage market is far from being tapped. In addition to liquor, most of the beverage industries are still in China with huge development potential in my country. my country's per capita consumer soft beverages are only 8 kg, which is 1/5 of the world's average, and 1/24 of Western European countries. Among them, the per capita consumption of fruit juice and juice drinks is only 1 kg, which is 1/40 of Western Europe. From the other side, the gap also means the space and potential of development and growth. From the perspective of the long -term tendency, with the acceleration of China's comprehensive construction of a well -off society and urbanization, with the development of the social catering industry and the increase in the income level of urban and rural residents year by year, beverage products will become more and more consumables of urban and rural residents. One of the important parts of the consumer group will continue to grow and grow, the per capita drink consumption will continue to rise, and the total social demand for beverage products will still maintain a rapid growth rate. Therefore, there is still a lot of room for development in the Chinese beverage market in 2009. From the perspective of the development trend, there are mainly aspects:

It is that my country's beverage products will develop towards diversified in 2009. Among them, traditional carbonated drinks remain stable, tea drinks continue to become popular, coffee drinks have something to do with something Development, they will jointly constitute a beautiful landscape in my country's beverage market in 2009. Drinks are generally divided into 5 categories: carbonated beverages, water, milk -containing drinks, tea beverages, fruit juice drinks. After carbonated drinks, water, and milk -containing drinks, tea drinks have become new pets in recent years, and sports drinks will become more and more popular. Some emerging composite juice drinks such as lettuce juice, western cabbage juice, vegetable juice, etc., as well as "fashionable drinks" of vitamins and minerals, hypocruta, and hypotonal, are creating new concepts of healthy beverages. Products are complementary, various tastes, different packaging forms, and their own features. In short, product diversification has become a trend of today and future beverage development. Because carbonated beverages have always been the most important force in the beverage market, traditional carbonated beverages will continue to be stable in 2009. However, due to the diversity of consumer consumption taste and diversity of consumption methods, it provides sufficient market space for the beverage industry. Although there are certain alternatives between different beverages, due to the differences in consumer taste preferences, different beverage categories cannot be replaced. Moreover, the same consumer has different demand for beverages under different occasions and different lifestyles. After years of market cultivation, tea beverages suitable for Oriental taste will continue to be sought after in 2009. The characteristics of tea beverages can be summarized as "three lows": low calories, low sugar, low fat, have the characteristics of natural, healthy, quenching thirst, refreshing beverages, more refreshing, quenching thirst, more pleasant and delicious than water drinks, and fragrant fragrance Elegant, endless aftertaste, rich in health ingredients. Because of the characteristics and effects of tea drinks, as soon as it appears in the market, it has been enthusiastically sought after by consumers, and it is well -sold, especially the younger generation has become the main force of its consumption. Consumers who like to drink tea drinks believe that although tea drinks are a little more expensive than water drinks, they look more "chic" and more "fashionable". Moreover, weight loss has become fashionable, and tea drinks with low sweetness are naturally loved by modern women. The development of tea beverages in 2009 will extend to products such as flower tea. The tea beverage market will also enter a new stage of development, that is, starting from the concept of health, increasing the true content of tea in tea beverages, Chinese beverage companies should seize opportunities. The Chinese tea beverage market is still very large, and the entry of Jianlibao, Coca -Cola and Pepsi also shows this. Among the many drinks, only tea beverages can really be associated with Chinese culture. It can be said that the stamina of tea drinks is still sufficient. The "tea" of Westerners -coffee drinks will also show hope in 2009. Recently, there are reports that the two giants Coca -Cola and Pepsi have joined the competition of coffee drinks. When the products are introduced into China, the "two music" is still thinking. Consumers.

It is that fruit and vegetable juice drinks in 2009 will have a good performance, especially fruit -grained beverages will become the new favorite in the market. News from the economic sector show that juice drinks, as a natural, low -sugar new healthy beverages, are increasingly accepted by consumers. According to statistics, the average annual consumption of the American juice is about 50 liters. At the same time, the average annual fruit consumption of the Chinese people is less than 1 liter, and the gap is very obvious. Under the hints of this set of numbers, you can believe that the Chinese should consume more juice. The survey shows that with the changes in the lifestyle of high -income people, people are more concerned about health, and fruit juice drinks appear in the image of vitamins, which naturally attracts everyone's attention. With the increase of the younger generation of disposable income, most consumers are consumers. Think that PET bottle drinks are more chic and fashionable, and people with popular characteristics will choose more fruit juice drinks for PET packaging. At present, the global fruit juice market is mainly concentrated in the United States, Germany, Japan and other countries, and its demand has maintained a steady increase of 10%. At the same time, developing countries such as Russia, South Africa, China and other developing countries have started, which will become a new growth in the future fruit market demand. Click, fruit juice has become popular and sought after by consumers global consumers. It has become a hot spot in the world consumption and a new pretty point of the world economy. The prospects of the juice industry are very optimistic. Statistics indicate that the average annual consumption of American juice is 45 Rate, Germany is 46 liters, Japan and Singapore are 16 to 19 liters, and the per capita consumption of the world reaches 7 liters. The per capita consumption of Chinese people is only 1 liter, and the growth space of the domestic fruit juice market is very large. From the perspective of market status, the fruit juice industry has developed rapidly, consumers' choice rate exceeds 35%, the market capacity reaches more than 3 million tons, and has maintained a double -digit growth rate. In the current fruit juice beverage market in our country, brands active in the front line include unified "fresh orange", Master Kang's "daily C juice", Coca -Cola company's "Cooler", Huiyuan's "Real Fresh Orange", Nongfu Spring's Spring "Farmer Orchard" and so on. With the deep popularity of the classic slogan "Farmer Orchards, Shake Before Drinking", the position of the farm orchard in the Chinese fruit and vegetable juice market has also made rapid progress. In some market research agencies, in the ranking of comprehensive competitiveness of the Chinese fruit and vegetable juice beverage market, the farmer orchard has broken the situation of unification and Master Kang's previous unification of the world, among the top three comprehensive competitiveness, and exceed Master Kang. In terms of brand growth, the farmer orchard is even more unstoppable, ranking the list with a growth index of 109.58. Product sales with a juice content of 10%to 19%are the largest, and the market share of this type of product is still increasing. Some manufacturers have reduced the sales of fruit juice products with a juice content of 20%to 25%, increasing product sales with a juice content of 10%to 19%. However, compared to other regions, pure fruit juice with relatively high prices has a higher market with a richer city such as Beijing, Shanghai, and Guangzhou. The unified Taiwan has launched the "Fresh Orange Multi -Fruit IN" and "Grape Multi -Fruit IN", which is packed by Treath. The concentration of fruit juice is 30%. Essence In recent years, the juice market has become increasingly fierce. The Guangming Dairy has launched fruit juice products, and large chain supermarkets have also launched their own brands. At the same time, fruit juice products also show differentiation: such as packaging materials are still dominated by PET bottle and composite carton packaging, but the packaging size ranges from large -sized households to a single consumer packaging. Products with low juice (10%to 19%) are dominant in the market, but more and more people in large cities such as Beijing, Shanghai, Guangzhou and other large cities like high fruit juice content. Some producers are more successful to indicate the content and ingredients of the fruit juice on the product packaging to distinguish between drinks that are different from the content of low fruit juice. For example, the two and 100%fruit juice products pushed by farm orchards are marked with the content of fruit juice in a significant position of the label. Juice beverages have become the most popular beverage varieties, and the choice rate has exceeded 35%. The market growth rate exceeds the growth rate of bottle water beverages, carbonated beverages and tea beverages. The vast market prospects have attracted Chinese and foreign companies to compete in the production ranks of fruit juice drinks.

The third is that 2009 will be a year when the diversified development of the beverage market will be reorganized. From the perspective of consumption, there must be many "opportunities" in the beverage market in 2009. Some people say that there is no theme of the beverage market, and there is only one protagonist, that is, consumers. The grasp of consumer demand is always the key to brand success. From the perspective of consumption, there are extremely high overlaps among beverage products in 2008. 58.4%of carbonated drink consumers drink tea drinks, 96%of functional drink consumers drink carbonated drinks, and 65.5%of tea drink consumers drink fruit and vegetable juice drinks. Among heavy beverages consumers, the cross -consumption of each drink is very common. This shows that due to different tastes and different effects, long -term coexistence will be a trend; 29.7%among the heavy consumers of carbonated beverages are tea beverages. For heavy consumers, 18.9%and 16.5%are heavy consumers with 100%pure fruit juice and fruit and vegetable juice beverages, respectively. Large space. From the perspective of consumer characteristics, functional beverages show the most prominent younger tendency, while 100%pure fruit juice consumers have the most significant tendency. From the perspective of consumer age characteristics, tea beverages and fruit and vegetable juice drinks are the closest, but in contrast, consumers of tea beverages are more inclined to high -income families. Due to the high market penetration rate of carbonated drinks and bottled water, its consumer characteristics are not significant. The characteristics of heavy consumers of heavy consumers (an average of 4 or above per week) are more prominent. The heavy consumers of carbonated drinks and functional beverages are mainly concentrated in young groups aged 15 to 24, and the proportion of heavy consumers 15 to 24 years old exceeds 40%. Tea drinks, fruit and vegetable juice beverages, and 100%pure fruit juice consumers are distributed in a balanced distribution at all ages. Relatively speaking, the proportion of tea beverages 15 to 24 years old is slightly higher than the other two types of drinks. There is still a lot of room for growth in the Chinese beverage market. Therefore, whether it is a transfer of production or new beverage companies, or the diversified operation of the original beverage industry, it has shown a vibrant big production scene. Bottle drinking water is: Yanjing in Beijing, pure Zhongzhong in Harbin, Watsons, Yili in Guangzhou, the Liang family in Shanghai, Gao Mian, Junshi, Hangzhou Tiger Run, Wuda Lianchi, Chengdu's Quanxing, Tianjin's Qi Stars, Tianci, Coconut trees in Haikou, Lulu in Hebei. Carbonated drinks are: happy, Jianlibao, Jinmei, Huanting, Bingfeng and so on. There are also "Sichuan Pepsi" preparing to develop domestic brands recently. Tea drinks are: Wahaha, Tianhe Earth, Lanfeng, Tea Rhyme, Want Want, Tea Find, Dongyu, Fresh Tea, Black Tea in the afternoon, San Deeli and so on. Fruit juice beverages are: Yanjing fruit juice, unified fruit juice, Rumeng, Taihua, Du Le, Huarong, Huaqi, Fuyunquan, Da Xiang, Orange Treasure, Sanchali, Kirin, Jiachale, blessing, blessing, blessing, blessing Yunquan wild jujube juice and so on. With the addition of more companies, the competition will naturally be more intense. Therefore, 2009 will be a day when the Chinese beverage market will be overwhelmed. In addition to the strong entry of international brands, the existing beverage giants have further integrated resource integration. Heavier. With the improvement of market reorganization, the market competition is becoming more and more monopolized. Large beverage company groups will come out in 2009.

In short, looking forward to the Chinese beverage market in 2009, it will usher in a year of all kinds of products. Drink manufacturers will undoubtedly speak by strength, and drinks must continue to rely on packaging to get consumer attention. But we must see that, especially in recent years, the national beverage output is still growing, and the situation of excessive supply of drinks is inevitable. It is predicted that there will be more new beverages in the field of functional beverages, juice, and tea beverages that are most competitive. It is expected that the new national beverage industry will be in front of the new national beverage industry. Therefore, the beverage industry in my country should accelerate the adjustment of the beverage structure, and to cope with the various problems brought by the micro -profit era through technological innovation, reduce comprehensive costs, and improve business management, and further improve the international competitiveness of the industry. 2009 will be a full year of the Chinese beverage market. With the improvement of people's health awareness, tea beverages, juice drinks and functional beverages will strive for greater space from the carbonated beverage market. These three potential markets will face more intense competition and integration. The Chinese beverage market has always been a battlefield with "changing the situation, the heroes of the same hero". In 2009, the Chinese beverage market became more popular and lively, forming a three -legged situation represented by tea drinks, fruit beverages, and functional beverages. In the emerging market segment, the situation of new and old brands is often formed. After 30 years of reform and opening up, the Chinese beverage market has been developed from the "soda" of the year and developed into carbonated drinks, water, juice beverages, tea beverages, functional beverages, milk -containing drinks, etc. , Soy, Coffee and other beverages seek to break through. It can be said that the beverage market in 2009 will emerge. It is understood that in my country's current beverage market, about 40%of packaging drinking water, nearly 30%of carbonated beverages, and fruit juice and juice drinks, tea beverages and functional beverages each account for about 10%. In the form of beverage packaging, cold irrigation or hot -filled PET bottles, composite paper bags, jar, glass bottles, etc., all have their own positions. Various battles in the beverage industry have been one after another, from the battle of carbonated beverages and the dispute between pure water, to the tea drinking rivers and lakes, all beverage companies can be described as "you sing me." All kinds of beverage forms appear, and the market layout is basically completed, but the newcomers are wrapped in new packaging, new processes or new concepts, which will exacerbate market competition. In 2009, the beverage market will sound again. Although the beverage market was unpredictable in 2009, due to the diversification of products, tea beverages emerged. And fruit juice drinks, etc., continue to be optimistic. Sports drinks are becoming more and more popular. Carbonated drinks, water, and milk -containing beverages remain stable, and the consumption of functional drinks will be more rational and mature.
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Introduction to the Great Wall of Wanli

The Great Wall of 10,000 miles on the vast land in northern my country, with a long wall that is rolling, magnificent, and more than 10,000 miles. This is the Great Wall of Wanli, which is regarded as a miracle in the history of world architecture. The Great Wall of Wanli is a great defense project in ancient my country. It condenses the strong perseverance and high wisdom of the ancient people of China, reflects the extraordinary achievements of ancient engineering technology in my country, and also shows the long history of the Chinese nation.

The Great Wall is China and the longest construction time in the world and the largest amount of engineering. Since the seventh or eight century BC, it has continued to build more than 2,000 years. It is distributed on the vast land in northern and central China, with a total length of more than 50,000 kilometers. "". Such a huge project is not only in the world in China, but also unique in the world. Therefore, it was one of the seven miracles of the Middle World with the Roman beasts and Pizza Tower hundreds of years ago.

It, there are more than one Great Wall. For more than two thousand years, many generations of dynasties have built many Great Walls in the north of China. Among them, the most "new" and the most complete preserved in the Ming Dynasty (1368-1644).

The Ming Great Wall is a large and complicated border fortress, which stretches 6,700 kilometers. It is the greatest artificial miracle in the world.

The Ming Great Wall turns the mountains and winds, winding between Chongshan. Seeing that it could not help but respect, and lamented that there were so many and huge construction materials in such a dangerous place. Great Wall witnessed the fierce confrontation between the ancient Central Plains agricultural civilization and the northern herdsmen.

The Great Wall of the Ming Dynasty was the huge, the longest and most supplies in human history. This makes it the biggest historical relic. In today's rapidly changing world, protecting the Great Wall is the most challenging task in the field of cultural heritage protection.
The Palace of Beijing
The Palace Museum in Beijing is the palace of the Ming and Qing dynasties. The center of Beijing City. In the Ming and Qing Dynasties, the Forbidden City was called the Forbidden City, and the Forbidden City was called the Forbidden City in 1925. Covering the area of ​​20,000 square meters, more than 980 existing buildings, more than 8,700 houses, and a construction area of ​​150,000 square meters. It is the largest and best preserved ancient palace building complex in the world. It is also the highest level of ancient Chinese buildings. In 1961, the State Council of the People's Republic of China announced as a national key cultural relics protection unit. In 1987, it was included in the World Heritage List by UNESCO. The architecture and planning of the Forbidden City of the Ming and Qing Dynasties inherited the tradition of ancient Chinese palaces and developed and innovated.
The ancient Chinese in order to show the supremacy of the imperial power, there is a tradition that built the palace in the center of the city, but in fact most of them are built on the north -south axis of the city. The northern part of the bed. There are three major halls of Taihe, Zhonghe, and Baohe, which is the place where the emperor's upper dynasty accepted Chaogong, met with ministers, and a large -scale ceremony. These three temples are also the tallest buildings in the Forbidden City, showing that they are different. All lofty lofty status. The back bed is where the emperor and the queen, the funeral, and concubine live. The emperor and the queen live in the palace room on the central axis. There are six palace courtyards on the left and right. The front and back of the dynasty are clear, and it is not allowed to surpass casually. It reflects that China has a clear level since ancient times, and there are other ethical concepts internally and outside. Royal Garden. The villa was founded in 1703, and it took 89 years before and after it was completed. It covers an area of ​​5.64 million square meters, which is equivalent to twice that of the Summer Palace. It is as large as eight Beihai Park. Not only is she large -scale, but she also makes full use of the original natural landscape landscape characteristics and favorable conditions in the overall planning layout and garden architectural design. Comprehensive and improved, the level of garden art and technology has been pushed to an unprecedented height, becoming the highest model of Chinese classical gardens.
The building layout of the villa can be roughly divided into two parts: palace district and garden scenic area. The garden scenic area can be divided into three parts: lake, plain and mountainous areas. There are 72 views set by Kangxi Qianlong. The palace district is located in the south of the villa, including "Zhenggong", "Songhezhai", "Wanzhi Songfeng" and "East Palace" (destroyed). The main building is the main building of the palace area, including 9 entry into the courtyard, which is divided into two parts: "front dynasty" and "back bed". The main hall is called "澹 主 主", which is built with precious Nanmu, so it is also called Nanmu Hall. This is where the emperor of the Qing Dynasty governed the government, and all kinds of grand ceremony were also held here. Although the Lake District is not as big as the Kunming Lake in the Summer Palace, due to the staggered Island, the lake surface is divided into 5 lakes by the Changdi and Chau Island, and there are bridges between the lakes. posture. Most of the landscape buildings in the lake area are built in the nanno of Jiangnan. For example, the "Yanyu Tower" is repaired by imitating the shape of the Yanyu Tower in Nanhu, Jiaxing, Zhejiang. The layout of Jinshan Island is imitated from Jinshan, Zhenjiang, Jiangsu. The plain area is mainly a piece of grass and forests. There was a thousand tree garden here, and there were more than 20 Mongolian bags in different specifications in the park. The largest one is the Mongolian bag of the Royal Mongolian, which is the temporary palace of the emperor. Qianlong often summoned the princes and nobles, religious leaders and foreign envoys of the ethnic minorities. In December 1994, the summer resort was included in the World Cultural Heritage List.
Hangzhou West Lake
West Lake is a poem, a natural picture, a beautiful and touching story, whether it is a person who lives here for many years or a rushing traveler, all of which are the beautiful scenery of the world in this world. Pour. In March of Yangchun, Yingfei was long. Su Bai's two embankments, peach willow clip the bank. On both sides are water waves, the cruise is a bit, the mountains are empty in the distance, and the Qingdai is green. At this time, when you walk on the embankment, you will be amazed by the scenery in front of you, and even intoxicated, doubting whether you have entered the paradise.
The beautiful scenery of the West Lake is not only unique in spring. In the summer, the lotus flowers of Tian Lianbi, the three lakes of the moonlight in the autumn and nights, the red plums of the shadow of the shadow after winter, and the smoke willow cage yarn The Ying Ying, the tower in the drizzle-no matter when you come, you will appreciate the unusual style.
The ten scenes of the West Lake were formed during the Southern Song Dynasty, basically distributed around the West Lake, and some were located on the lake. Su Di Chunxiao, Quyuan Fenghe, Pinghu Qiuyue, Broken Bridge Disabled Snow, Liu Langwen Ying, Huagang Watching Fish, Leifeng Xi Zhao, Shuangfeng Insert Cloud, Nangping Night Bell, San Lake It can also represent the essence of the ancient West Lake. Therefore, both the locals in Hangzhou and the landscapes in the fields are all about to travel.
The ten views of New West Lake was actively participated in the selection through Hangzhou citizens and people from all over the world in 1985, and was repeatedly considered by the expert selection committee. Mengquan, Longjing asked tea, Jiuxi Yanshu, Wushan Tianfeng, Ruandun Huanbi, Huang Long Tu Cui, Jade Emperor Feiyun, Gem Streaming Xia.
Itta other attractions also include Uncle Baozhuang, Changqiao Old Moon, Gusha Emperor, Lakefront Gorge, Flower Garden, Jinsha Feng, Jiuli Yunsong, Meiwu Tea, Xishan Fun, Prince Wild Fun, Plant Kingdom, Zhongshan, Zhongshan, Zhongshan, Zhongshan, Zhongshan, Zhongshan, Zhongshan, Zhongshan, Zhongshan, Zhongshan, Zhongshan Site, Lingyin Buddha Kingdom, and King of Yue Wang.