1 thought on “The dry goods that must be understood by the homestay preparation, operation and development”
Garrett
Tired of living at nine to five, go to a home and house in a bright and sunny place, to receive friends from all directions, talk about poems and far away. The dreams of countless people are also working hard for this dream.
This often heard friends resign and sell houses, and went to Dali, Lijiang or other paradise with all the savings and blood. Go to a homestay, and since then live a leisurely livelihood life.
. Is everything as beautiful as imagined? Being a song on wine, pictures like pictures? I don't think so. With a store that has been operated by a hot blood and literary dreams, how much can it be able to support the stores that have never been changed for more than three years? I think most of them are supported by hardships, and laugh for the sake of life.
Here, I will talk about my personal experience and what I have seen and heard in the past years and what I have seen and heard. If there is any shortcomings, I hope everyone will communicate more.
Izen Mingyi, homestay refers to the use of self -employed homes, combined with local humanities, natural landscapes, ecology, environmental resources and agricultural, forestry, fishing and animal husbandry production activities, to provide personalized accommodation places for outing or long -distance passengers out of the outing or traveling passengers Essence Therefore, the homestay has a large extent combined the master's lifestyle and concept.
For a store, no matter what the purpose is to open, in my opinion, the first thing to do must be profitable. Only a good self -blood supply store can support your feelings for a long time.
Pre -preparations
1. Before planning to do a homestay, first figure out what the shop looks like to show his feelings Simple for life. Then use different operating methods and concepts according to different purposes.
2. Understand your advantages and deficiencies, learn more about related knowledge. Finding positioning and profit points, it is best to have a long -term plan.
3. To learn more about local policies and sign regular contracts (in case of any loss, your investment may be lost).
4. Control cost. If it wasn't for high -end homestays, don't go to Daxing Civil Engineering as much as possible. Maintaining the cost of rational nuclear calculation, every time you change, it represents the increase in cost. Without a special effect, it is undoubtedly reducing the return on investment.
5. When selecting the site, you do not have to be densely crowded in hotels, but you must consider the traffic location and the surrounding supporting facilities. If there are any small and famous attractions nearby.
About operations
. Basic OTA operation
In the background of the big network era, the OTA platform is inseparable from our lives. Taking major platforms as a medium to sell your own hostels, this is undoubtedly the fastest and most direct promotion method before the self -flow system with a huge journey.
The mainstream domestic mainstream is basically Ctrip (where to go, Ctrip, Yilong as one), Meituan (public comment, Meituan as one), and flying pigs. There are additional small pig short rent, Tujia and so on. The international websites commonly used in China are BOOKING, Airbnb and so on.
The coverage of the entire network, focusing on training.
All platforms are all online. Without special discounts (such as what special cards, what color crowns), try not to do any exclusive operation with the website. Exclusive interests may be obtained in the short term, as follows of commission, ranking among the top rankings. But in the long run, it is not a good thing. If there is any change in exclusive websites (there are too many major OTAs in China in the past two years, and the data captured by each website are different), then the order volume may be like a waterfall. The fault fell. And the audiences of each website are different, and one layer of exposure will inevitably bring more traffic in the case of pricing and environmental reason.
The specific operation:
1. All major OTAs are online. The praise of each website is as improved as much as possible, and then we focus on selecting suitable websites to operate. The simplest way is to make orders. For new stores, there is no need to do more. 5-10 praises are enough to let you show the scores, and then rely on natural traffic to maintain a lot. In addition to the interference of artificial factors as a whole, the rest is basically the principle of profit. Whoever brings a lot of profits and high traffic, whoever ranks high. There are a lot of single -order companies on the market, and it can also be considered for merchants who want to save trouble.
2. Improve the background information and do well in information maintenance: various policies, facilities, pictures, room type information, etc. Pay more attention to the data analysis of the major OTA background, which can better grasp the traffic ranking and market popularity where you are on the OTA. In the era of big data, the background can directly give review analysis and user analysis. It is convenient for better operations and services, as well as overall improvement.
. The conventional refined operation
Even high -end homestays, there are always guests who can pick you up a bunch of problems. So at this time, we must satisfy the guests as much as possible! Insufficient hardware, the service comes together. For example, on the cold windy winter, the guests first send a cup of ginger tea as soon as they entered the door.
This writing some practical strategies, such as food recommendations, traffic information routes, and precautions. As detailed as possible to ticket prices, distance time, catering consumption, etc. If possible, you can cook together to increase the sense of integration of guests.
The accurate positioning to distinguish guests. The market is so big, it is enough to grasp the part of yourself. If it is not very lacking business, do not receive as much as possible guests who have been with their temper or lower quality. What you refuse is the one -night room fee, but you can avoid the whole atmosphere being destroyed, and you can also maintain your good mood!
3. Differential operation of added value
While it is a tourist city inn, or a homestay around the city, or an apartment in the city. If it is simply operating OTA, it is undoubtedly to eat by the sky, and the annual income is obvious. So how to increase the added value is a key!
The past Lijiang model (low housing price, secondary consumption decision profitability) was all the rage. Whether you go to the bar to drink or buy special products, eat, and watch performances, the inn is promoted. The problem is that the products sold throughout the place are the same. The business of a inn is good or not. Except for simplicity or refined decoration style, there is no differentiation at all.
In the niche route to improve differentiation
has a homestay, that is, there is a venue. Then everyone can play freely. Salon or sharing session on weekends or holidays. Or hold some company group construction, conferences, and Taobao business shooting. If the place is sufficient, the wedding venue is also possible. Or there are beautiful tea gardens or other scenery around the surrounding area, you can also try to expand to the direction of parent -child or summer camp. These activities and accommodation promote each other, coupled with the rendering of the circle of friends in Weibo, a complete ecosystem is established. Of course, doing these are not just as simple as running a homestay.
The example:
Previously, a friend liked the winemaking. I planned to find a suitable store to make a small tavern, but the funds were not enough. Then I suggested that he starts from the homestay to build a homestay with the theme of craft beer, which will be greatly compressed, and the accommodation income can also be used to maintain rental costs. For your favorite beer, you can start with posts, Douban, salons on weekends, or activities such as wine evaluation knowledge sharing. Over time, a niche circle is formed, and then the product is formed to affect each other.
The last:
The homestay industry is actually non -standardized and personalized accommodation. It integrates many local elements in the decoration style, but there is no strict review level. The industry entry threshold is low. Except for individual high -end chain homestays, there is no professional management and operation team. Although it has passed the dividend period, the development potential is huge. As the market gradually becomes rational, the homestay will also move towards more refined operations.
Tired of living at nine to five, go to a home and house in a bright and sunny place, to receive friends from all directions, talk about poems and far away. The dreams of countless people are also working hard for this dream.
This often heard friends resign and sell houses, and went to Dali, Lijiang or other paradise with all the savings and blood. Go to a homestay, and since then live a leisurely livelihood life.
. Is everything as beautiful as imagined? Being a song on wine, pictures like pictures? I don't think so. With a store that has been operated by a hot blood and literary dreams, how much can it be able to support the stores that have never been changed for more than three years? I think most of them are supported by hardships, and laugh for the sake of life.
Here, I will talk about my personal experience and what I have seen and heard in the past years and what I have seen and heard. If there is any shortcomings, I hope everyone will communicate more.
Izen Mingyi, homestay refers to the use of self -employed homes, combined with local humanities, natural landscapes, ecology, environmental resources and agricultural, forestry, fishing and animal husbandry production activities, to provide personalized accommodation places for outing or long -distance passengers out of the outing or traveling passengers Essence Therefore, the homestay has a large extent combined the master's lifestyle and concept.
For a store, no matter what the purpose is to open, in my opinion, the first thing to do must be profitable. Only a good self -blood supply store can support your feelings for a long time.
Pre -preparations
1. Before planning to do a homestay, first figure out what the shop looks like to show his feelings Simple for life. Then use different operating methods and concepts according to different purposes.
2. Understand your advantages and deficiencies, learn more about related knowledge. Finding positioning and profit points, it is best to have a long -term plan.
3. To learn more about local policies and sign regular contracts (in case of any loss, your investment may be lost).
4. Control cost. If it wasn't for high -end homestays, don't go to Daxing Civil Engineering as much as possible. Maintaining the cost of rational nuclear calculation, every time you change, it represents the increase in cost. Without a special effect, it is undoubtedly reducing the return on investment.
5. When selecting the site, you do not have to be densely crowded in hotels, but you must consider the traffic location and the surrounding supporting facilities. If there are any small and famous attractions nearby.
About operations
. Basic OTA operation
In the background of the big network era, the OTA platform is inseparable from our lives. Taking major platforms as a medium to sell your own hostels, this is undoubtedly the fastest and most direct promotion method before the self -flow system with a huge journey.
The mainstream domestic mainstream is basically Ctrip (where to go, Ctrip, Yilong as one), Meituan (public comment, Meituan as one), and flying pigs. There are additional small pig short rent, Tujia and so on. The international websites commonly used in China are BOOKING, Airbnb and so on.
The coverage of the entire network, focusing on training.
All platforms are all online. Without special discounts (such as what special cards, what color crowns), try not to do any exclusive operation with the website. Exclusive interests may be obtained in the short term, as follows of commission, ranking among the top rankings. But in the long run, it is not a good thing. If there is any change in exclusive websites (there are too many major OTAs in China in the past two years, and the data captured by each website are different), then the order volume may be like a waterfall. The fault fell. And the audiences of each website are different, and one layer of exposure will inevitably bring more traffic in the case of pricing and environmental reason.
The specific operation:
1. All major OTAs are online. The praise of each website is as improved as much as possible, and then we focus on selecting suitable websites to operate. The simplest way is to make orders. For new stores, there is no need to do more. 5-10 praises are enough to let you show the scores, and then rely on natural traffic to maintain a lot. In addition to the interference of artificial factors as a whole, the rest is basically the principle of profit. Whoever brings a lot of profits and high traffic, whoever ranks high. There are a lot of single -order companies on the market, and it can also be considered for merchants who want to save trouble.
2. Improve the background information and do well in information maintenance: various policies, facilities, pictures, room type information, etc. Pay more attention to the data analysis of the major OTA background, which can better grasp the traffic ranking and market popularity where you are on the OTA. In the era of big data, the background can directly give review analysis and user analysis. It is convenient for better operations and services, as well as overall improvement.
. The conventional refined operation
Even high -end homestays, there are always guests who can pick you up a bunch of problems. So at this time, we must satisfy the guests as much as possible! Insufficient hardware, the service comes together. For example, on the cold windy winter, the guests first send a cup of ginger tea as soon as they entered the door.
This writing some practical strategies, such as food recommendations, traffic information routes, and precautions. As detailed as possible to ticket prices, distance time, catering consumption, etc. If possible, you can cook together to increase the sense of integration of guests.
The accurate positioning to distinguish guests. The market is so big, it is enough to grasp the part of yourself. If it is not very lacking business, do not receive as much as possible guests who have been with their temper or lower quality. What you refuse is the one -night room fee, but you can avoid the whole atmosphere being destroyed, and you can also maintain your good mood!
3. Differential operation of added value
While it is a tourist city inn, or a homestay around the city, or an apartment in the city. If it is simply operating OTA, it is undoubtedly to eat by the sky, and the annual income is obvious. So how to increase the added value is a key!
The past Lijiang model (low housing price, secondary consumption decision profitability) was all the rage. Whether you go to the bar to drink or buy special products, eat, and watch performances, the inn is promoted. The problem is that the products sold throughout the place are the same. The business of a inn is good or not. Except for simplicity or refined decoration style, there is no differentiation at all.
In the niche route to improve differentiation
has a homestay, that is, there is a venue. Then everyone can play freely. Salon or sharing session on weekends or holidays. Or hold some company group construction, conferences, and Taobao business shooting. If the place is sufficient, the wedding venue is also possible. Or there are beautiful tea gardens or other scenery around the surrounding area, you can also try to expand to the direction of parent -child or summer camp. These activities and accommodation promote each other, coupled with the rendering of the circle of friends in Weibo, a complete ecosystem is established. Of course, doing these are not just as simple as running a homestay.
The example:
Previously, a friend liked the winemaking. I planned to find a suitable store to make a small tavern, but the funds were not enough. Then I suggested that he starts from the homestay to build a homestay with the theme of craft beer, which will be greatly compressed, and the accommodation income can also be used to maintain rental costs. For your favorite beer, you can start with posts, Douban, salons on weekends, or activities such as wine evaluation knowledge sharing. Over time, a niche circle is formed, and then the product is formed to affect each other.
The last:
The homestay industry is actually non -standardized and personalized accommodation. It integrates many local elements in the decoration style, but there is no strict review level. The industry entry threshold is low. Except for individual high -end chain homestays, there is no professional management and operation team. Although it has passed the dividend period, the development potential is huge. As the market gradually becomes rational, the homestay will also move towards more refined operations.